Art is an experience, not an object.
Jasmine Zimmerman creates experiences people never forget — a pioneering artist, inventor, and founder of the experiential art movement.
A pioneering artist, inventor, and founder of the experiential art movement, Jasmine is known for transforming public space through interactive installations that turn art into a lived experience. In 2006, she took to the streets of New York City with a radical manifesto — "Art is an experience, not an object" — and built a movement around it.
This work doesn't hang on walls. It stops people in their tracks.
Named one of the "100 Most Creative Women" by the Wooster Collective, her work has been featured in the New York Times, Time Out New York, Metro New York, and on Good Day New York. She has been commissioned across six countries.
Elastic Light — a medium you can hold.
Jasmine holds a patent on Elastic Light — a medium she invented after working with rubber bands in the streets at night, imagining them glowing.
The result is an elastic architecture that moves with you: voluminous, touchable light you can sculpt, shape, and stretch with your own hands. It responds to you. It changes when you change it.
There is nothing else like it in the world.
Analog · Tactile · In Real Life
A social sculpture.
"I wonder if this can help people become more present."
Jasmine's installations are social sculptures — real life, in-person experiences that use human encounters as their medium.
People from entirely different walks of life, languages, and cultures find themselves building something together: an unscripted, unrepeatable moment defined by curiosity, playfulness, and a profound interaction with their environment by reimagining it.
- The New York Times
- Time Out New York
- Metro New York
- Good Day New York
- Architecture Daily
- Inhabitat
- The Stranger Seattle
- The Seattle Times
- Barneys New York
- Museum of Glass
- Bumbershoot Music Festival
- CitySol Music Festival
- City of Copenhagen
- TommyzToko Amsterdam
- Perugi Gallery Italy
- Bryant Park NYC
- Lower Manhattan Cultural Council